Recruitment in the Digital Age


Introduction

Digital recruitment refers to the process of using modern technologies to find, attract, analyze, select, and hire candidates to fill an open job role. It goes beyond posting job vacancies online and social media, rather it highlights a host of digital tools and strategies that covers the entire recruitment process from start to end (Owusu, 2020).

Recruiting is a major concern for most of the employers these days. Digital recruitment can make the overall process of recruiting much easier. Because it is highly useful for online recruiters to search employee profile, assess them for experience and skills and send them a quick response asking them for a chat or about a novel opportunity (Reddy, 2021).

 

Advantages of digital recruitment


According to Barcelos (2018) with more and more job seekers turning to digital platforms and social channels in search of jobs, companies are now digitalizing their recruitment process to build their talent pool.

 

This has triggered a new wave of digital tools that are streamlining and simplifying the recruitment process to fill vacancies faster while significantly reducing the time, effort and money spent on the hiring process with following advantages.


Ø  Smart filter intelligence and frees up valuable time spent on manual resume screenings

Ø  Save a lot of human effort by automating manual recruitment process steps

Ø  Accelerate time to hire by reducing the paperwork

Ø  Give access to accurate data in real time resulting in better hiring decisions

Ø  Eliminates the need to hire a recruiting agency


In global context, Anchor Group, a nonprofit senior housing and care provider built a custom chatbot for Facebook Messenger for their recruitments. It ran a series of Facebook ads with a “Send Message” call-to-action that took users directly to the company’s Messenger. The chatbot engaged potential candidates immediately and took care of much of the upfront work of a recruiter. The bot found out what position the candidate was interested in, whether they were qualified, and whether they lived within commuting distance. It also collected necessary information, like name and email address. Applicants responded well to the chatbot. Anchor Group increased its conversion rate from 2% with traditional recruiting to over 27% with the chatbot. The higher conversion rate reduced the cost per applicant from £51 to £18 (Chandran, 2020).

 

In Sri Lankan context, Sri Lanka Telecom, the digital service provider in Sri Lanka is using all the technological advancements in its HR operation including recruitments. Green HR policy with paperless office concept is one of the major digital initiatives.




 

Conclusion


Digital recruitment helps to reach most skilled and talented candidates today easier than ever. No longer, companies are restricted to a local newspaper or bulletin board for attracting the best talent and organizations can recruit around the world for job listings from the comfort of their own office.

 

Reference

Barcelos, K., 2018. Jobsoid. [Online]
Available at: https://www.jobsoid.com/advantages-of-online-recruitment/
[Accessed 28 April 2021].

Chandran, D., 2020. whatfix. [Online]
Available at: https://whatfix.com/blog/digital-transformation-of-recruitment-and-hr/
[Accessed 28 April 2021].

Owusu, G. O., 2020. Linkedin. [Online]
Available at: https://www.linkedin.com/pulse/digital-recruitment-way-go-george-obeng-owusu?trk=public_profile_article_view
[Accessed 28 April 2021].

Reddy, K., 2021. wisestep. [Online]
Available at: https://content.wisestep.com/digital-recruitment/#What%20is%20Digital%20Recruitment?%20(Hendricks,%202021)%20https://study.com/academy/lesson/digital-recruitment-definition-strategies.html#:~:text=Digital%20recruitment%2C%20sometimes%20called%20social,for
[Accessed 28 April 2021].

 

Comments

  1. Ruwan HerathApril 29, 2021 at 6:52 PM

    Digital recruitment refers to the process of using tech and the internet to find, attract, analyze, select, and hire candidates to fill your open job roles. Digital recruitment is really important specially due to the pandemic situation. Social media will be the most effective way.

    ReplyDelete
    Replies
    1. Nuwan BuddhikaMay 1, 2021 at 9:29 AM

      Thank you Ruwan for your valuable comment. It will really help to next article on digital recruitment best practices.

      Delete
  2. AbeethaMay 1, 2021 at 12:29 AM

    According to my view the virtual sphere does not replace the real world in most instances. Because skill is not only advantage for select the job but also screen the human behavior also important.

    ReplyDelete

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